Every photographer has a certain style which we like to think sets our work apart from others. There are lots of words that people like to band around like ‘reportage’, ‘candid’, ‘photo-journalism’, ‘contemporary’, ‘fine-art’; and the list goes on. It’s nice to use words that describe your work, but at the end of the day they’re just words – and anyone can use them! Nothing truly describes one’s work better than the images themselves. As the saying goes, a picture speaks a thousand words, so as a prospective client, you’re really best off having a good look through the body of work and forgetting about the fancy chat!